India Advertising Market Size, Share, Trends and Report - 2034

Insight Pro Analytic
Nov 3
5 min read

India Advertising Market Outlook

According to the report by Expert Market Research (EMR), the India advertising market size attained a value of INR 916.32 billion in 2024. Aided by the rapid digital transformation, the increasing penetration of internet and smartphones, and the evolving consumer landscape, the market is expected to grow at a CAGR of 11.00% during the forecast period of 2025–2034 to reach INR 2601.82 billion by 2034.

Advertising in India has evolved into a dynamic and multi-faceted industry, spanning traditional media such as television, print, and radio, as well as digital platforms including social media, search engines, and streaming services. The increasing integration of technology, data analytics, and artificial intelligence (AI) has revolutionised the advertising ecosystem, making it more targeted, personalised, and interactive. With the country’s expanding middle class, growing purchasing power, and rising brand consciousness, the advertising market in India is poised for significant expansion in the coming decade.

India Advertising Market Size and Share

The Indian advertising industry has emerged as one of the fastest-growing sectors in the country’s economy, supported by strong demand across both rural and urban markets. In 2024, the market value of INR 916.32 billion represented a healthy rebound from the pandemic-affected years, reflecting the resurgence of consumer spending and the increasing emphasis on brand visibility.

Television advertising continues to hold a significant share of the market due to its wide reach, particularly in Tier II and Tier III cities. However, digital advertising has rapidly ascended as the dominant segment, accounting for an increasingly larger portion of total ad spends. By 2024, digital media commanded over 45% of the advertising market share, driven by the proliferation of social media platforms, e-commerce, and online entertainment.

The print media segment, although witnessing a gradual decline in major metropolitan areas, still retains importance in regional markets due to the linguistic diversity and cultural variations across India. Meanwhile, outdoor and transit advertising continue to evolve with the adoption of digital displays and real-time campaign analytics, enhancing engagement and reach.

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India Advertising Market Trends

The India advertising market is witnessing several key trends that are reshaping the industry landscape:

Digital Dominance: The ongoing shift from traditional to digital advertising remains the most significant trend. With over 900 million internet users expected by 2030, brands are increasingly prioritising online platforms for targeted, measurable, and cost-efficient advertising. Social media, influencer marketing, and programmatic advertising are gaining immense traction among marketers.

Rise of Regional Content: The growing consumption of content in regional languages has led advertisers to localise campaigns for greater cultural relevance. Regional digital platforms, OTT services, and local influencers are being leveraged to connect deeply with diverse audiences across India’s linguistic spectrum.

AI and Data-Driven Campaigns: Advanced data analytics, artificial intelligence, and machine learning are transforming how brands design, deliver, and measure advertisements. Predictive analytics and automated content generation are enabling advertisers to personalise experiences and optimise campaign performance.

Integration of E-commerce and Advertising: The synergy between online shopping platforms and digital marketing has accelerated. Brands now integrate shoppable ads, influencer-led campaigns, and augmented reality (AR) experiences to drive customer engagement and conversion.

Sustainability and Purpose-Driven Advertising: With increasing consumer awareness of environmental and social issues, brands are aligning their messages with sustainability goals and corporate social responsibility (CSR) initiatives. Purpose-led storytelling has become a core component of successful campaigns.

Growth of Video and OTT Advertising: Video content continues to dominate digital platforms, with OTT streaming services such as Netflix, Disney+ Hotstar, and Amazon Prime Video offering new opportunities for targeted advertising. Short-form video platforms like YouTube Shorts and Instagram Reels are particularly effective in capturing younger demographics.

Drivers of Growth

Several key factors are driving the rapid expansion of the India advertising market:

Digital Penetration and Smartphone Adoption: The surge in internet accessibility and smartphone usage has significantly expanded the audience base for digital advertisements. Affordable data plans and the expansion of 5G networks further enhance content delivery and interactivity.

Economic Growth and Urbanisation: India’s steady GDP growth and increasing urbanisation have boosted consumer spending power. As disposable incomes rise, companies across industries—from FMCG and automobiles to retail and fintech—are increasing their advertising budgets to capture growing demand.

Expanding Media and Entertainment Industry: The robust growth of the media sector, including television, radio, print, and OTT platforms, has created a broad spectrum of advertising opportunities. The integration of traditional and digital channels enhances multi-platform reach and effectiveness.

Rise of SMEs and Startups: The booming startup ecosystem in India has contributed to the surge in digital ad spending. Small and medium enterprises (SMEs) are leveraging affordable online advertising solutions to enhance visibility and competitiveness in a crowded market.

Government Initiatives and Digital India Campaign: Policies promoting digital inclusion and the development of digital infrastructure have accelerated the shift toward online advertising. Initiatives like “Digital India” and “Make in India” are fostering innovation and creating new marketing opportunities across sectors.

India Advertising Market Segmentation

The market can be divided based on medium and region.

Market Breakup by Medium

Television Advertising
Radio Advertising
Print Advertising
Internet/Online Advertising
Outdoor Advertising
Mobile Advertising

Market Breakup by Region

North India
East and Central India
West India
South India

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

Crayons Advertising Limited
The DDB Mudra Group
Creation Infoways Pvt. Ltd
Avail Advertising India Pvt Ltd
Triverse Advertising Pvt. Ltd
Purnima Advertising Agency Pvt. Ltd
Web Cures Digital
Urja Communications Pvt. Ltd
SocialPulsar
Dentsu India
Others

Challenges and Opportunities

While the Indian advertising market presents immense opportunities, it also faces several challenges that may affect its trajectory:

Data Privacy and Regulation: With the introduction of stricter data protection laws, advertisers must navigate complex regulations to ensure compliance and maintain consumer trust.

Ad Fraud and Transparency Issues: The rise in digital ad fraud, including fake impressions and click manipulation, continues to pose significant challenges for advertisers and agencies.

Media Fragmentation: The diversification of media platforms can make it difficult for brands to achieve consistent reach and messaging across audiences.

Content Saturation: As competition intensifies, creating unique, engaging, and relevant content remains a major challenge for marketers.

Despite these challenges, the opportunities are vast. The growing adoption of digital tools, increasing focus on regional and vernacular advertising, and the emergence of new advertising formats such as in-game ads, podcasts, and connected TV advertising present promising growth avenues.

India Advertising Market Forecast

Looking ahead, the India advertising market is expected to sustain strong double-digit growth, reaching INR 2601.82 billion by 2034. The digital advertising segment will continue to be the primary growth engine, projected to account for more than 60% of total ad expenditures by the end of the forecast period.

Television and print will maintain relevance, particularly in regional and rural areas, while newer formats such as OTT, influencer marketing, and AI-powered campaigns will dominate urban markets. Furthermore, the increasing integration of technology in marketing operations, coupled with the evolution of consumer behaviour and the continued economic expansion, will ensure that India remains one of the most attractive and dynamic advertising markets globally.